Creativity is the act of turning new and imaginative ideas into reality. Is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity involves two processes: thinking, then producing. Innovation is the implementation of a new or significantly improved product, service or process that creates value for business, government or society. 

Creativity is a discipline and a crucial part of the innovation equation. Gives you a competitive advantage by adding value to your service or product, and differentiating your business from the competition. Without creativity, you are doomed to compete in commodity hell! 

Creativity is a skill that can be developed and a process that can be managed. Creativity begins with a foundation of knowledge, learning a discipline, and mastering a way of thinking. You learn to be creative by experimenting, exploring, questioning assumptions, using imagination and synthesing. 

Follow these simple rules and you will foster a culture of creativity and innovation. Believe you can change the world. Work quickly, keep the tools unlocked, work whenever. Know when to work alone and when to work together. Share tools and ideas. Trust your colleagues. No politics. No bureaucracy. The customer defines a job well done. Radical ideas are not bad ideas. Invent different ways of working. Make a contribution every day. If it doesn’t contribute, it doesn’t leave the garage. Believe that together we can do anything. 

Until tomorrow: Look deep into nature, and then you will understand everything better.